About the Book
What Makes Great Products Great? A Product Management Bootcamp is a must-read for product managers, entrepreneurs, startups or anyone eager to hone their product skills.
Author and Tyghtwyre CEO Jeff Callan entertains readers with engaging stories and shares hard-earned wisdom from his 25-year product career generating over $1 billion dollars in value working with everyone from startups to Fortune 100 companies. This book delivers expert insights to help readers create compelling high-quality products that can stand the test of time. It's packed with a balance of practicality and inspiration to equip its readers with the tools necessary to become a great product manager.
Through this comprehensive how-to guide, here's a sample of ten of the things you’ll learn:
- Ten Business Problems That Might Be Product Problems
- The Four Whys - What Drives Customers to Buy?
- Twelve Things Your Product Team Should Stop Doing Today
- What to Do When You’re Too Busy “Getting Shit Done” to Think About Strategy
- Ten Great Questions to Ask Your Stakeholders
- Why Product-Market Fit Might Not Be Enough For Product Success
- Nine Reasons Why Your Minimum Viable Product Could Fail
- The 58 Point Product Go-To Market Launch Checklist
- Six Steps to Build a Product-Focused Culture
- How To Establish Product-Led Growth in Your Company
Whether you’re an experienced product manager or a novice, a start-up founder looking to make your idea real or a C-Suite exec trying to better understand the work your product team does, What Makes Great Products Great? A Product Management Bootcamp is sure to help you level up your product management knowledge.