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What are Customer Touch Points & Why Do They Matter

https://www.interaction-design.org/literature/article/customer-touchpoints-the-point-of-interaction-between-brands-businesses-products-and-customers

"Service Design Tools & Methods" by Iran Narges

https://medium.com/capitalonedesign/service-design-tools-methods-6e7f62fcf881

Service Design Tools and Methods Overview Poster

https://issuu.com/capitalonedesign/docs/sxd_tools_and_methods_poster_public

"Customer Journey Mapping" by Chris Risdon and Todd Wilkens

https://www.slideshare.net/livebysatellite/adaptive-path-mx-managing-experience-2012

What is a service blueprint?: Designing a seamless service process

https://www.lucidchart.com/blog/what-is-a-service-blueprint

"User experience mapping for dummies" by Alice Emma Walker

https://uxdesign.cc/user-experience-mapping-alice-emma-walker-868259547ba8

"The Art of Experience Mapping — Complete Process" by Jitesh Rajani

https://blog.prototypr.io/the-art-of-experience-mapping-complete-process-515f9ed9da04

"20 Customer Touchpoints That Will Optimize Your Customer Journey" by Clint Fontanella

https://blog.hubspot.com/service/customer-touchpoints

How to identify customer touchpoints

https://www.surveymonkey.com/mp/identify-customer-touchpoints/

"Build Your Marketing Plan around the Customer Journey" by Kyle Burnam

https://www.infosurv.com/build-your-marketing-plan-around-the-customer-journey/

"What Is Touchpoint Marketing?" by Daria Kelly Uhlig

https://smallbusiness.chron.com/touchpoint-marketing-34078.html

"What Is a Touchpoint? | Marketing Touchpoints on a Buyer's Journey in 2019" by Christine Schrader

https://www.conductor.com/blog/2019/01/what-is-a-touchpoint-marketing-touchpoints-on-a-buyers-journey-in-2019/

"What a Customer Touchpoint Is (and Why You Should Care)" by Jeannie Walters

https://experienceinvestigators.com/customer-journey-maps/customer-touchpoint/

"Mind games: what magic reveals about how our brains work" by Gustav Kuhn

https://www.theguardian.com/lifeandstyle/2019/mar/30/mind-games-what-magic-reveals-about-how-our-brains-work

Magic Lab

https://www.magicresearchlab.com/

"What Is Experience Mapping?" by Ian Linton

https://smallbusiness.chron.com/experience-mapping-40501.html

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