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Exploring Data: An Introduction to Data Analysis for Social Scientists by Catherine Marsh and Jane Elliott

https://www.amazon.com/Exploring-Data-Introduction-Analysis-Scientists/dp/0745622828

The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb

https://www.amazon.com/Black-Swan-Improbable-Robustness-Fragility/dp/081297381X/

Outliers: The Story of Success by Malcolm Gladwell

https://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/031602497X/

“5 Techniques to Help You Truly Understand Your Customers” by Neil Patel

https://neilpatel.com/blog/understand-your-customers/

“Business Marketing: Understand What Customers Value” by James C. Anderson and James A. Narus

https://hbr.org/1998/11/business-marketing-understand-what-customers-value

“Using Twyman’s Law to Avoid Red Herrings in Product Analytics” by Tai Rattigan

https://amplitude.com/blog/2017/05/17/twymans-law

“Twyman’s Law and Controlled Experiments” by Ronnie Kohavi

https://www.exp-platform.com/Documents/TwymansLaw.pdf

Obituary: Audience Measurement Veteran Tony Twyman

https://www.mrweb.com/drno/news20011.htm

“I Have Data. I Need Insights. Where Do I Start”” by Rama Ramakrishnan

https://towardsdatascience.com/i-have-data-i-need-insights-where-do-i-start-7ddc935ab365

Actionable Insights for Your Business With Data-Driven Marketing

https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/top-10-strategies-turn-data-actionable-analytics/

“Product Analytics: Everything You Need to Know Including Advanced Tactics” by Ruben Ugarte

https://practicoanalytics.com/product-analytics/

“Product analytics: 4 ways to deliver better insights for higher quality decisions” by Karen Church

https://www.intercom.com/blog/4-ways-to-deliver-better-product-analytics/

“Product analytics: 42 KPI ideas” by Karolina Matuszewska

https://piwik.pro/blog/42-kpi-ideas-for-your-product-analytics/

“4 Steps to Defining GREAT Metrics for ANY Product” by Vince Law

https://hackernoon.com/metrics-game-framework-5e3dce1be8ac

“Your Dataset is a Giant Inkblot Test” by Cassie Kozyrkov

https://towardsdatascience.com/your-dataset-is-a-giant-inkblot-test-b9bf4c53eec5

“Data Storytelling: The Essential Data Science Skill Everyone Needs” by Brent Dykes

https://www.forbes.com/sites/brentdykes/2016/03/31/data-storytelling-the-essential-data-science-skill-everyone-needs/#2f0c932452ad

Apophenia - Wikipedia

https://en.wikipedia.org/wiki/Apophenia

Texas Sharpshooter Fallacy - Wikipedia

https://en.wikipedia.org/wiki/Texas_sharpshooter_fallacy

Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals by Brent Dykes

https://www.amazon.com/gp/product/1119615712/

“Why Your Data Culture Will Depend On Data Storytelling” by Brent Dykes

https://www.blastanalytics.com/blog/why-your-data-culture-will-depend-on-data-storytelling

PDSA Cycle - The William Edwards Deming Institute

https://deming.org/explore/pdsa/

W. Edwards Deming - Wikipedia

https://en.wikipedia.org/wiki/W._Edwards_Deming

“Deming and Lean: The Disparities and Similarities” by John Hunter

https://deming.org/deming-and-lean-the-disparities-and-similarities/

How is Scrum Related to Plan-Do-Check-Act (PDCA) Process?

https://www.archimetric.com/how-is-scrum-related-to-plan-do-check-act-pdca-process/

“In Praise of Lord Kelvin” by David Saxon

https://physicsworld.com/a/in-praise-of-lord-kelvin/

“How To Create A Data Strategy: 7 Things Every Business Must Include” by Bernard Marr

https://www.forbes.com/sites/bernardmarr/2019/03/11/how-to-create-a-data-strategy-7-things-every-business-must-include/#3b1cf497218b

How To Build A Data Strategy

https://www.lotame.com/how-to-build-a-data-strategy/

“Developing a Data Strategy Template” by Michelle Knight

https://www.dataversity.net/developing-a-data-strategy-template/

“How to build a data strategy: a step-by-step guide” by Mel Dixon

https://www.the-gma.com/how-to-build-a-data-strategy-a-step-by-step-guide

Data Strategy

https://www.pwc.com/hu/en/szolgaltatasok/technologiai_tanacsadas/data_analytics/data_strategy.html

“Have One Hour? Create A Strategic Plan On A Page” by Sarah Beth Aubrey

https://www.forbes.com/sites/forbescoachescouncil/2016/06/27/have-one-hour-create-a-strategic-plan-on-a-page/#110b4dd36883

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